( Brand Design)
22 / 5 / 2023
TRAUMA SKATE is a local skateboard brand in Vancouver, deeply rooted in Haida Indigenous culture and the skateboarding community. The brand’s visual identity incorporates Indigenous art elements, simplifying complex totems into minimalist and unique street symbols. Retaining its visual heritage, the brand uses videos, comics, and an online community to showcase the core spirit of Indigenous culture to its audience.